Post by account_disabled on Apr 29, 2024 23:20:26 GMT -5
If you choose to skip personalization to save time your response rate may be lower . Who Are You Connecting Usually the lower your follower count the easier it is to connect . How much pre- vetting do you do? If you decide beforehand that the creator is a good fit then chances are they will feel the same way. The response rate will be much lower if you mass- mail a large list without confirming its suitability . Faster Influencer Promotion Tips Talent Managers Are People Too As you start working with more influencers you’ll meet more and more talent managers . Instead of emailing the creator directly , you contact ( and negotiate with ) their manager . So should your approach change when you’re dealing with managers instead of creators ? K Influencer Marketing Executive Says No. Avatar Lee Drysdale , Head of Influencer Marketing at K When I write to talent managers I put in just as much effort to personalize and build relationships .
I ’ve developed some really good relationships with talent managers over the years. It always pays dividends in the long run . Do your research before contacting Founder outreach response rates are achieved. One of the secrets is to do your analysis in advance. Influencer analysis tools Netherlands WhatsApp Number List are easier to use than they were years ago. Using software you can check the following content audience segmentation (location, gender , age ) performance metrics (fake followers , engagement rate, growth rate ) content quality and fit in seconds even if you don’t have the tools to just You can also get a good idea by spending a few minutes scrolling through a creator's content . If you only contact creators you are sure are a good fit then the response rate will be high. If you want to build a long-term relationship , ask to schedule a call. Gx ’s Senior Marketing Director had her team include a calendar scheduling link in the initial outreach . Avatar Nicole Hampton Gx Senior Director of Marketing The call is a great opportunity to evaluate a fit .
Does the creator seem committed and excited about the idea or does it feel transactional ? Maybe they are so committed that you hope to build a stronger partnership than you planned . Once you start building relationships face-to-face everything becomes easier (even negotiating ). Avatar Nicole Hampton Senior Director of Marketing at Gx It allows brands to present their offers and open Start negotiating over the phone . Emailing a budget and deliverables won't help you negotiate sometimes if it 's too low but you'll find that out as you build the relationship . People are more willing to have realistic conversations . You're more likely to get something back from the creator when you take the time to show your investment . Ready to Better Influencer Promotion The sooner you start sending emails (or private messages…) the sooner you’ll start generating influence for your brand .
I ’ve developed some really good relationships with talent managers over the years. It always pays dividends in the long run . Do your research before contacting Founder outreach response rates are achieved. One of the secrets is to do your analysis in advance. Influencer analysis tools Netherlands WhatsApp Number List are easier to use than they were years ago. Using software you can check the following content audience segmentation (location, gender , age ) performance metrics (fake followers , engagement rate, growth rate ) content quality and fit in seconds even if you don’t have the tools to just You can also get a good idea by spending a few minutes scrolling through a creator's content . If you only contact creators you are sure are a good fit then the response rate will be high. If you want to build a long-term relationship , ask to schedule a call. Gx ’s Senior Marketing Director had her team include a calendar scheduling link in the initial outreach . Avatar Nicole Hampton Gx Senior Director of Marketing The call is a great opportunity to evaluate a fit .
Does the creator seem committed and excited about the idea or does it feel transactional ? Maybe they are so committed that you hope to build a stronger partnership than you planned . Once you start building relationships face-to-face everything becomes easier (even negotiating ). Avatar Nicole Hampton Senior Director of Marketing at Gx It allows brands to present their offers and open Start negotiating over the phone . Emailing a budget and deliverables won't help you negotiate sometimes if it 's too low but you'll find that out as you build the relationship . People are more willing to have realistic conversations . You're more likely to get something back from the creator when you take the time to show your investment . Ready to Better Influencer Promotion The sooner you start sending emails (or private messages…) the sooner you’ll start generating influence for your brand .